2/16-20 Be Standard Project @ FabCafe MTRL HK

“Be Standard Project” Exhibition

Date: 16 – 20 February, 2019
Time: 10:00 to 19:00
Venue: FabCafe MTRL HK – G/F, 10 New Street, Sheung Wan
*Free Entrance

The world is changing day by day and the pace of change grows ever faster. Such change is taking place not only within technology but also within lifestyle formats and people’s values. As indicated by the words “tradition and culture are successive transformations”, it will be difficult for Japanese brands to continue being picked up as a norm and loved by overseas if they do not take a step forward from the traditions and culture of its past and change in pace with modern contexts.

The exhibition will showcase products from ten selected Japanese companies that are tackling changes, breaking boundaries, and creating the traditions of the future.
• Art pieces created by elevating the value of tradition.
• Products that incorporate modern design in historical industries and give rise to creativity.
• Beautiful materials originating from the skills and inquiring minds of artisans.

The forms of these products are varied, but they all bring new values arising from challenges, which coincide with Japanese culture, spirit, skills and technology.

We hope you will sense a blossoming of a new JAPAN brand in the exhibition.

▼ Organizer:
loftwork Inc.

▼ Supporting Organizations:
The Ministry of Economy, Trade and Industry
Invest Hong Kong

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